Friday, April 18, 2014

Eugene Schwartz' Breakthrough Advertising - a classic you need to study

While Breakthrough Advertising by Eugene Schwartz is a classic - it's regrettably unavailable.

So I did the next best thing - wrote a review based on my notes, plus scraped up anything else I could find which would help you study and learn from this genius master of copywriting.

Gene Schwartz' classic text which made millionaires out of non-copywriting execs now avaiable as review notes.

I have found an "open source" version through Internet Archives, which has been downloaded over 6,866 times.) This is one way to promote this - because whoever has these copyrights doesn't realize the intense demand which exists for his stuff.

- - - -

BREAKTHROUGH ADVERTISING is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

Unfortunately, it's been allowed again and again to drop out of circulation, and its lessons lost. Further, copyright issues don't enable this book to be reproduced freely for another 50 years or so.

I've been able to produce this set of Notes as a form of Review so that you can start finding for yourself:

- How to create ads which sell your products at the expense of your competition 
- Find which roles your customer really wants to play and align these to your product

- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.

- Learn how to control your audience by being their friend.

Get Your Copy Today and Start Your Route to Copywriting Mastery!



  1. Correction: The versions on and Scribd were pulled. Only the hardbacks are left on Amazon.

  2. Apparently, there's a Titan Marketing LLC, who is using their claim to a single hardback version to get DCMA Takedown Czar to stifle anything that looks like competition. Of course, my book is under Fair Use law, as it's less than 10 percent of the original book, and is a review. Very short-sighted. Titan has 3 people working there, Takedown Czar has apparently only one. Looks like Brian Kurtz, who used to work for/with Boardroom Inc. got the copyrights to that book - and is apparently trying to keep it unknown and unused (no ebook, no paperback, etc.) Gotta love these automated algorithms that a tiny minority can use to suppress everyone else. (IMHO.)

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